The first in a series of films for Cartier Middle East celebrating the rich culture and visual style of the region that inspired Jaques Cartier.

Working from an open brief directly from the Cartier team in Dubai, the luxurious liquid metal in the film is metaphorical of Cartier’s journey of discovery in the region at the turn of the 20th century.

Over the course of the film, the metal discovers and embraces both the visual language and the precious stones of the region.

Respect for the ancestry of the Gulf region and longevity are important to both Cartier and the culture and heritage of the Middle East. In honor of this, the aim was to craft a film that feels somewhat like a fable being recounted by a family elder around a campfire. Magical and legendary.

The poetic script was written by and Kinda Akash who also co-directed.

For a full write up, go here.