Toys are nothing without the imagination of a child to bring them to life. This spot is about illustrating that idea by showing the imaginary and real worlds, one after the other. 

The heroic characters of the child’s epic and fantastical story, are revealed to be resourcefully hand made from paper and Playdoh when the child’s playtime is interrupted.

My daughter, Sadie (6), provided the inspiration for the monster character.

The spot was shot on location in Majorca by Tuomo Virtanen and Palma Pictures. Read the full Mill blog article here, and see a full credit list here.